Tre trend importanti per i pagamenti via cellulare in negozio
A very important position paper by Alberto Jimenez, head of mobile payments @ IBM and formerly head of mobile @Citigroup. Must read.
Just a quote: “it is clear that neither consumers nor merchants will adopt mobile payments simply for the payments portion of it”. Jimenez explains that mobile payments are driven by expectations of sales/relationship development by merchant (for instance, better CRM and customer cards collection) and perception of security is still a concern.